Note: Analytics are only available for published dashboards.

Start capturing analytics

From data.mysidewalk.com, navigate to the dashboard you want to capture analytics for. Open the share settings on the right hand side of the screen. Since analytics are only available for published dashboards, you’ll need to select “Published - Public” or “Published - Private” in the Publish Settings dropdown.

Once your dashboard is published, analytics will automatically be captured.

Where to find your dashboard analytics

Once you’re logged into your mySidewalk account, dashboard analytics can be found by navigating to your dashboard and selecting the “Analytics” tab at the top of the page.

When you first open the Analytics tab you’ll see an Overview. The Overview section includes a summary of analytics starting from the date your dashboard was published. You can think of this page as your “All Time Analytics” view.

From the Overview section you can navigate to more detailed information for each of the other sections - Audience, Acquisition, & Behavior - by either clicking on the “View Details” link or selecting one of the sections from the left hand navigation.


Choose a timeframe

Within each section, the default view will display analytics from the last 30 days. You also have the option to choose the timeframe you’re interested in from the dropdown at the top - Last 7 days, Last 30 days, or Last 365 days.

Audience

The Audience section provides a detailed breakdown of your dashboard’s visitors. This section includes the following:

  • User: An individual person who interacts with your dashboard. A user can visit your dashboard multiple times.

  • Pageview: When a page has been viewed by a user on your dashboard. Each section of your dashboard is a separate page. As a user navigates through the dashboard, the number of pageviews increases.

  • Users by Type (Returning or New): A returning visitor is a user who visits your dashboard multiple times within the selected date range. Whereas, a new visitor is a user who visits your website for the first time within the selected date range. Users can be counted as both new and returning if they visit your dashboard multiple times within the selected date range.

  • Page Views Per Session: The average number of pageviews in each session. A great metric for user engagement!

  • Device Type: A breakdown of views based on the device the user is on while viewing your dashboard. These include, desktop (including laptops), tablet, & mobile.

Acquisition

The Acquisition section provides a detailed breakdown of how your visitors accessed your dashboard, such as whether they came from a social media platform or directly from your website. This section includes the following:

  • Referrer Site Type (Organic, Referral, or Direct):

    • Organic: Refers to someone clicking on a link from a search results page. For example, someone finding your dashboard on a Google search results page.

    • Referral: When someone comes to your dashboard from another third-party website, like your department’s website.

    • Direct: Someone who typed your dashboard’s URL directly into their browser or clicked a link in an email (like an email signature).

  • Referrer Sites: A breakdown of the exact URL your viewers are coming to your dashboard from.

  • Social Network Referrers: This includes traffic coming from social media like Twitter and Facebook. If you hover over the visualization, you’ll see the total number of users coming from social networks.

Behavior

The Behavior section provides a detailed breakdown of how long your visitors engaged with your dashboard and what pages they visited. This section includes the following:

  • Popular Pages: A list of the top performing pages in your dashboard.

  • Page Views: A list of every page in your dashboard that has been viewed by a user, including the total count of pageviews within the selected date range.

  • Average Session Duration: A session is a single visit to your dashboard, consisting of one or more pageviews. This graph gives you the average session duration (in seconds) of all users who visited your dashboard within the selected date range. Longer session time typically means more engagement and more consumption of the material you have published!

Pro Tip: You can download any of the visualizations by clicking the circle with the three dots to the right of each graph/chart.

All of your mySidewalk dashboard analytics are pulled in directly from Google Analytics and are updated in near real time.

How do I use this to measure Success?

It is important to note that the success of a dashboard as measured by analytics is very relative. There are no hard rules or thresholds that dictate whether a dashboard is “successful” or “unsuccessful”. However, knowing your metrics can help your team leverage your dashboard more strategically if you have certain goals in mind.

Effective ways to use analytics include:

  1. Measuring the impact of an event or marketing effort (did I get more users after the event? Or after we posted on social media?)

  2. Identifying which portions of your dashboards are the most useful or interesting for your audience (What pages do my users look at the most?)

  3. Learning which of your owned channels - search, social media, or other websites - are the most effective for driving traffic. (Should I put more effort towards Twitter since 75% of my traffic comes from there?)

  4. Informing when and what you should share to websites, news media, or social media to increase views. (We got a bigger influx of views when we posted an image to Twitter than when it was only text… maybe we should post another image?)

Improve your Dashboard’s Engagement

Although Analytics should never be the only metric for measuring a dashboard’s success, they can give you a deeper understanding of how well you are reaching your audience.

A critical component of improving engagement is consistently marketing and sharing your dashboard with your community. Residents and stakeholders have to know your dashboard exists and what value your dashboard can provide to them.

To learn more about how to effectively market your dashboard, read our dashboard launch guide or contact your Customer Success Manager. We're here to help!

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