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How to Tell a Story with a Map
How to Tell a Story with a Map

Learn how to find patterns and interpret your map.

Peter Freeze avatar
Written by Peter Freeze
Updated over 2 months ago

When you’re working with geographic data, maps can help reveal patterns and tell a story. Some common patterns are:

  • Clusters,

  • Islands,

  • Alignment, and

  • Division.

Here's how to identify them on a map.

Finding Clusters on a Map

Clusters are groups of neighboring geographies with similar measurements.

  • How to spot clusters: Look for a group of areas on the map with similar data points.

  • What clusters can reveal:

    • Population enclaves with similar experiences

    • Populations that are being exposed to similar conditions, such as a high concentration of opportunity or disadvantage

Identifying Islands on a Map

Islands, or spatial outliers, are areas that don't fit the pattern within a cluster.

  • How to spot islands: Look for geographies within a cluster that have noticeably different measurements.

  • What islands can reveal:

    • Islands can highlight the presence of unique circumstances or factors affecting a specific area.

    • Using more data, your local knowledge, or community outreach, you can build an idea of what conditions may be different there.

Alignment of Two Variables on a Bivariate Map

Alignment occurs when two variables follow similar spatial patterns.

  • How to spot alignment: Look for neutral colors that show up in the center of a bivariate map legend.

    • On the yellow – blue scale, look for shades of gray.

    • On the magenta – green scale, look for shades of purple.

  • What alignment can reveal: Alignment helps show how two factors, like income and access to transit, relate across areas within a community.

Division of Two Variables on a Map

Division shows stark contrasts between geographies based on two variables.

  • How to spot division: Look for areas where strong colors represent extremes in a bivariate map.

    • For the yellow – blue scale, look for strong yellows or blues.

    • For the magenta – green scale, look for strong magentas or greens.

  • What division can reveal: Division tells a story of how different parts of a region may have been shaped by historical or social factors.

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