GA4 is a robust measurement tool that offers our users advanced analytics and custom options, and it can be used to track analytics on any Report or Dashboard you publish.
How to Get Started
To start tracking analytics, you must follow these steps:
Create a GA4 Property:
Go to the Google Analytics Admin panel and create a new GA4 property.
Send Us Your Measurement ID:
Once the GA4 property is set up, send us the associated Measurement ID using this form.
This ID links your mySidewalk Dashboards and Reports to GA4, allowing us to track and display your data.
Please allow a few days for analytics to start appearing.
For assistance, reach out to your Customer Success Manager or [email protected].
How Do I Use This to Measure Success?
The success of a dashboard, as measured by analytics, is relative. There are no hard rules or thresholds that indicate a dashboard's success. But knowing your metrics can help your team leverage your dashboard more strategically if you have specific goals.
Effective ways to use analytics:
Track Event Impact: See if views increased after marketing events.
Understand Audience Preferences: Learn which pages are most viewed.
Optimize Marketing Channels: Identify which platforms (e.g., Twitter) drive the most traffic.
Improve Sharing Strategies: Experiment with content types (images vs. text posts) to maximize reach.
Improve Engagement
To improve your dashboard's visibility and reach, consistently market and share it with your community. Learn more about effective dashboard marketing or contact your Customer Success Manager for tailored advice.
As of July 1, 2023, mySidewalk discontinued its in-app Dashboard Analytics tool after Google deprecated Universal Analytics, which the in-app tool used. Now, analytics are powered by GA4, offering advanced tracking and customization for your published assets.